Trade mission: Sub-Saharan Africa

by Brandy Welvaert

Last week APS program managers Phillip Potter and Vince Kresho returned from a trade mission to Sub-Saharan Africa.

The trade mission was organized by Iowa Economic Development Authority’s (IEDA) International Trade Office, with in-country counsel provided by Zurcom International. Representatives from both entities helped to make the mission not only successful, but also enjoyable for all involved.

APS staff enjoyed a week that was jam-packed with pre-scheduled meetings with business leaders across South Africa. The hospitality and kindness received in these meetings was beyond anything our sales force has experienced elsewhere in the world.

And while the week certainly was full to the brim from the productivity standpoint, there also was ample time for exploration.

We thought we’d share some of that with you here—because why not?

It is a big, beautiful world.

Wherever you land, be sure to get out, look up, and enjoy it.


Note: All photos generously shared by Peggy Kerr, Team Leader for IEDA.